There are more than 2 billion active Facebook users out there, and about 65% of them are regularly posting and sharing content on Facebook. Wouldn’t it be nice if you can have a slice of this number and have people devoting a few minutes of their day to read and share what you wrote on your Facebook page today?
Facebook Marketing: The Reason Why You May Hit it Big
Facebook has become an all-around place in the internet – it is not only one of the platforms that can easily connect you to other people, but has also become a medium for promoting and marketing businesses. Some people do not even bother building a website and use their Facebook page as their main hub on the internet.
Just take a look at the numbers – Facebook is most likely to be the best place for you to start conversing with your target market. This can be that platform that can make your content go viral and have your brand benefit from a loyal fan base that will keep on talking about your products and services. If you are gunning for a ton of traffic, having a strategic Facebook marketing strategy can give you the leverage that you want. Simply tapping a single percent of the total number of Facebook users can make your hits skyrocket, and your sales, too, hopefully.
If you haven’t done any type of social media marketing in the past, then you may be thinking that it is too challenging to stand out in the crowd. No worries, this guide will tell you everything that you need to know to start getting followers on your page.
Step One: Drive People to Your Page
There are plenty of ways to do this, but if you already have a website, you may want to consider taking your audience to your Facebook page. You may consider adding a like box to your side bar, or adding a call to action at the end of your blog posts, inviting people to like your page and take a look at what you’re posting on Facebook. This will be extremely useful if your website audience is not aware that you are on Facebook and there’s a way for them to quickly read your content.
If you want to take this strategy to another level, then you may want to personalize your site in such a way that your website visitors get invited to like your page. For example, you can trigger an event that when a visitor returns on your site to read your content, a pop-up will appear which contains a link to your FB page. This adds a touch of warmth to your website, as if you are inviting your readers to make a personal connection with you.
Step Two: Invite People That You Already Know
If you know a lot of people on Facebook, then inviting them to like your page will definitely give you a boost that you need. Even if they are not the intended audience for your posts, they are likely to do you the courtesy of sharing your content or liking a post. When that happens, the chances of your content reaching your ideal audience increases.
Think of your Facebook friends as a way to cast a wider net – a share or a click of a button from them already allows you to extend your reach.
Step 3: Include Images that are Easy to Share
Pictures tell a thousand words, and in the field of social marketing, images engage your audience in such a way that they will be lured into clicking on your content and share a very interesting image. If you write awesome content, then you get the instant opportunity of having a captured audience want to scroll to your older posts and get to know you better. This hits two birds at the same time.
If a person got engaged in an image that you posted, then it is likely to get shared.
Step 4: Engage on Pages that Tap a Similar Page
Social media marketing is all about relationships – if people notice that you are paying attention to what they post online, then they are likely to do the same for you. You get a bonus if you manage to build relationships with your niche’s influencers, since they have the power to influence their community to check out and follow your page.
Step 5: Always Create Awesome Content
Even if you post the nicest images on Facebook, people will want to follow you if you post content that is relevant to them. Make sure that your content is not focused on barraging people with promotions, but aims to keep people informed about what’s going on in your field. Too much talk about yourself can annoy your audience.
Here’s a good rule of thumb: 80 percent of what you share on your page should be non-promotional, and the remaining 20 percent can be all about what you are offering in your business. You will be amazed on how not talking about yourself can get people become more interested in you.
Step 6: Use Facebook Ads
Here’s one thing that you should keep in mind: without Facebook ads, you would have to try much harder than the other Facebook page that has similar content that is paying for this service. The recent Facebook algorithm favors those that are using their tools. In addition, Facebook ads will also help you get to know your audience a little better and learn what will keep them engaged.
Step 7: Tap Other Social Media Sites
If you have Twitter, Instagram, Pinterest, or Linkedin, then you can tap those that follow you to like your Facebook page. Most of the time, all you need to do is to link your accounts to your Facebook page, but adding a personal touch in your posts on these platforms can create a long-lasting relationship with the people that you would love to talk to on FB.
The easiest platform that you can use is Instagram, due to its nature of getting engagement from its users. If you have a decent following size on this platform, then you can use this leverage to get more followers on Facebook
Wrapping it Up
Keep in mind that you may not get the numbers that you want overnight, but once you have followed all the steps above, then you are on the highway to getting more Facebook likes.
Once you notice that your page already has followers, the next thing that you need to do is to keep them engaged. This will not only allow you to keep your followers, but also tap Facebook’s organic reach – this can do wonders when it comes to expanding your reach and getting more followers over time without having to do too much work.